Marketing

Clintonville woodworker Steve Kettenhoven hopes to carve out time for marketing

Steve Kettenhoven has been so busy filling orders for his new business, Against the Grain Woodworking LLC, that his Facebook page hasn’t been updated and he’s still trying to get a website completed.

Kettenhoven, whose shop is in Clintonville, knows he should be spending time on marketing, but it’s difficult to find the time when he has already developed a following.

“I learned from Amy (Amy Pietsch, director of the Fox Valley Technical College Venture Center) that I need to get out there with my marketing,” Kettenhoven said. “She was fantastic and so knowledgeable; she helped me look at the competition and estimate what the market for my product is and how to develop a plan.” 

The marketing plan was part of a full business plan that Pietsch helped Kettenhoven with. Kettenhoven, who has disabilities, needed the plan to obtain funding from the Department of Vocational Rehabilitation.