Marketing Strategy

Four Email Marketing Trends to Improve Marketing Strategy

Hyper-personalization uses advanced technologies such as Artificial Intelligence (AI) to analyze a customer’s interactions, using real-time data to form a comprehensive customer profile.

FREMONT, CA: With emails likely to continue being an important part of daily business life, smart companies should aim to use various email marketing methods to enhance revenue, improve brand reputation, and gain a competitive advantage. To help you speed your marketing plan, here are four email marketing trends to consider:

Drip campaigns

Drip campaigns are a series of automated emails that drip feed a company’s content to a prospective or existing consumer over time. One of the numerous advantages of drip campaigns is that they allow businesses to focus and personalize their messages to specific groups. Drip campaigns are personalized to the recipient’s individual needs, and they modify based on the user’s activities.

Gated content

Gated content, when used correctly, can boost the number of high-quality leads without the use of complicated lead creation techniques. For example, a firm can ‘gate’ content by withholding valuable assets, such as e-books and other resources, to entice visitors to provide their email address in exchange for access. The visitor can then be added to a company’s mailing list in the hopes of becoming a customer.

Email automation

Both SMEs and larger organizations can benefit from several email automation technologies to help them reach their objectives. Email automation frees up company time that can be utilized elsewhere, whether it’s delivering a welcome email to new customers, making product recommendations after a user has purchased something from your site, or even sending event reminders.

It can also help clients discover more about your brand, motivate them to buy from you again, and remind them why they picked you in the first place. However, if businesses want to keep their customers, they can’t rely only on email automation. Other marketing approaches must be utilized to keep customers interested and earn repeat business.

Hyper-personalization

Hyper-personalization expands on prior personalized email marketing by allowing firms to send highly targeted, personalized content to subscribers. Hyper-personalization uses advanced technologies such as Artificial Intelligence (AI) to analyze a customer’s interactions, using real-time data to form a comprehensive customer profile, whereas standard personalization tactics use basic data such as purchase history to gain insights into customer behavior. As a result, businesses may limit the amount of useless content delivered to clients by hyper-personalizing emails, lowering bounce rates, and increasing conversions.

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