Marketing Strategy

OP-ED | Medical Behemoth’s Marketing Strategy Raises Troubling Questions

Hartford HealthCare President & CEO Jeffrey Flaks appears on WTNH on May 18, 2020.
Hartford HealthCare President & CEO Jeffrey Flaks appears on WTNH on May 18, 2020. (Screengrab from Hartford HealthCare’s Youtube channel)
TERRY COWGILL

Question: Whose is the most familiar face in Connecticut? Right now, it might be Gov. Ned Lamont. But I’m thinking that for most people, it’s probably a longtime on-air journalist such as Dennis House or Ann Nyberg. Or for his legendary and decades-long affinity for placing himself in front of television cameras, Sen. Richard Blumenthal.

Those three Connecticut celebrities might still be in the lead for most-recognized mugs in the state, but there is a newcomer nipping at their heels, and he’s not a journalist or a politician.

Unless you’ve been living in a cave since the pandemic began or simply do not have a television, you’d probably recognize Jeffrey Flaks if you saw him. You might not know that Flaks is president and CEO of Hartford HealthCare but his face would surely ring a bell because Flaks and the organization he leads seem to be everywhere from New Milford to New London and all points in between.