Plannuh Inc., makers of a marketing leadership application for proving and improving the business value of marketing, is offering a free online Marketing Plan Builder, assisting marketers with incorporating their goals, strategy, campaigns, and measurement to achieve operational marketing excellence.
The online application is based on the best practices of the Marketing Plan Framework outlined in the book The Next CMO: A Guide to Operational Marketing Excellence.
The Marketing Plan Builder guides marketers with a framework to build their plan step-by-step. With one click of a button, they can export the plan elements they completed, the full framework, and examples to an editable slide presentation format.
Marketers can continue building their plan and easily share it and present it to their teams, executives and the board for validation.
Once a marketing plan is built, marketers can use Plannuh to collaboratively execute, measure, and improve the business value of their marketing in real time. Plannuh’s benefits include:
- Identify the true business value of your marketing – a consistent, financially sound approach to calculating the business value of a company’s campaign investments and overall marketing for better real-time decision making.
- ROI forecasting and performance optimization – gain early and clear insight into the top- and bottom-performing campaigns in order to swiftly rebalance your marketing plan and budget.
- Consolidated marketing planning and automated budget and expense management – create visibility and teamwork efficiencies when building, executing, measuring, and improving your marketing plan and budget.
- Quick time to benefit – easy set-up (live in a week), plug and play integrations, AI-driven budget automation for efficiency, and a UI built for marketing team collaboration.
“The ability to build, execute, and continually improve the performance of marketing plans is what distinguishes the world’s most successful marketers,” said Peter Mahoney, founder and chief executive officer of Plannuh. “With the launch of the Plannuh Marketing Plan Builder, marketers will have a tool to help them achieve operational marketing excellence in 2022 and beyond.”
For more information about this news, visit www.plannuh.com.