Marketing Strategy

Travis Wood: The Brains Behind Talks about Marketing Strategy

NEW YORK, NY, UNITED STATES, June 1, 2021 / — No matter the size or industry of your business, you need to have a marketing strategy. Is there a hidden secret to developing the right marketing strategy for your company? Travis Wood, mastermind of, does not think it should be a secret. Read this entire blog as this incredibly successful businessman discusses his keys to marketing strategy success.

Developing Your Brand

When your digital marketing firm is in the process of building your brand, its strategy ought to go well beyond the logo. Having a recognizable logo is nice, but you want prospective and current clients to identify you by your story as well. A clear and concise message should convey your company’s story and leave the audience thinking how much they need you. When they see your company logo, you want them to remember your story along with the company name.

Addressing Your Targeted Audience’s Needs

Whether you address one or two niches within your chosen industry or multiple niches, you likely have a target audience in mind. Your business’ marketing content needs to address those people. You want them to know how and why your business can fulfill their needs. You would see a great example of this at

Talk about Why Your Marketing Strategy is Unique

Be prepared to talk about what makes your business different from its competition. What sets it apart from the crowd? You will not simply offer an explanation of what your business does, but why it is the best in the business. You will likely have to answer a lot of questions of this nature when participating in business interviews. Again, see for the best examples of this.

What About the “B-Word?”

Just exactly what is that? Budget, of course. Before you can develop any kind of marketing strategy, you must talk about how much money you are willing to spend. The answer is directly tied to the strategy itself. Remember though, down the line a budget can be increased. As you begin to get revenue from your clientele, you will have more money to allot to marketing strategy. At that point, you can select more expensive strategic tasks. You can do this!

Establish Your Credibility

When someone is looking to use the services or products of another company, credibility is everything. Your target audience will want to know that you know what you are talking about. When you look at the website, you get the sense that they prove themselves worthy of a client’s patronage. You will see blogs on related niches and pertinent content on the site itself. This instills confidence in the prospective client. They will respond positively, guaranteed!

Caroline Hunter
Web Presence, LLC
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