Turner, Warner Bros, HBO Max

  • WarnerMedia’s ad-sales group has been in flux since its top brass departed in 2019. 
  • JP Colaco, the group’s recently hired boss, is now rebuilding the team’s leadership.
  • Colaco, an Apple and Hulu alum, has named two lieutenants and is looking to fill a few open roles.
  • See more stories on Insider’s business page.

WarnerMedia’s new ad-sales boss, JP Colaco, will make his first big pitch to the advertising industry during its overall Upfront event on May 19.

Colaco is a seasoned exec who has worked at Apple and

. He was hired in October to head up WarnerMedia’s US-based ad-sales team that handles TV channels like CNN and TNT, the forthcoming ad-supported version of

, and more.

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JP Colaco.


The legacy-media company’s ad-sales leadership had been in flux since 2019, when former ad-sales chief and Turner veteran Donna Speciale departed and was followed by some of her deputies. 

Colaco is now rebuilding the team’s executive ranks.

He appointed two lieutenants and is looking to fill three more executive roles in the group.

Colaco’s two direct reports are: 

  • Katrina Cukaj, sales and client partnerships lead, who is overseeing the sales strategy across WarnerMedia’a ad-supported entertainment and news brands. Cukaj spent much of her career at Turner network CNN, where she was most recently EVP of ad sales. She joined the cable-news channel in 1999. 
  • Amy Leifer, pricing, planning and operations lead, who joined the ad-sales team from ad-tech unit Xandr. Leifer came to WarnerMedia through parent company AT&T, where she was a planning and operations exec. She also worked at DirecTV, the satellite-TV company that AT&T is in the process of spinning off, and Sony Pictures Entertainment.

Colaco also has three open leadership roles on his team, including: 

  • Research, data, and insights lead
  • Growth, strategy, and partnership lead
  • Marketing, creative, and network partnerships lead (This was Cukaj’s most recent role before her promotion to sales and client partnerships lead.)

Colaco reports into Tony Goncalves, WarnerMedia’s executive vice president and chief revenue officer. Goncalves had previously CEO the company’s Otter Media unit and played a key role in getting HBO Max off the ground.

During WarnerMedia’s kids and family Upfront event in February, Colaco gave advertisers a glimpse of what’s to come from the May Upfront event.

He teased the forthcoming ad-supported version of HBO Max and an aligned organizational structure that will expand the opportunities for brands to partner with the company around franchises like Batman and Harry Potter.